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What is Search Engine Rank?

Search Engine Rank

Search Engine Rank is relating to page rank. When you search any keyword on a search engine then its database display thousands of results in a search engine depending on page rank. A Page Rank is measured by the position of the webpage is displayed in the search engine results.

If a search engine is putting your webpage in the highest rank on a search engine results, it means your webpage is rank higher position on a search engine.

SEO is a process to design and develop a website in such a manner so that website always ranks on the first page of search engine results.


What is SEO Copy Writing?

SEO Copy Writing is a technique of writing readable content on a webpage, so that surfer easily reads content according to search terms entered on a search engine. The Purpose of SEO copywriting is to reach highly in search engines for the targeted keywords.

SEO Copywriting optimizes usually On-Page SEO elements for the targeted keywords. These include title, meta description, keywords tags, headings, and text.

The idea behind of SEO copywriting is that search engine only genuine content pages and not additional pages often that called “doorway pages” that are created for the sole purpose of achieving high rank in search engines.


What is PPC and How does it works?


PPC stands for Pay Per Click or Cost Per Click. It is a part of Online Internet Marketing Model in which each time advertiser pay to Google or Search Engine one of their ads is clicked by visitors. It is an inorganic or paid way to earn traffic on your websites. In this, advertisers buying visitors to your site.

One of the most popular forms of Pay Per click is Search Engine Advertising. It allows advertisers to bid for ad placements in a search engine Sponsored links when someone enters a keyword on the search engine and if those keywords are related to their business offering.

How Does Pay Per Click Advertising Work?

Advertisers can display ads for their Goods or Services on Search Engine commonly referred as a Search Engine Result Page(SERP). Advertisers can not only pay more to search engine than the competitor’s ads. Pay Per Click performed with Ad Auction.

Ad Auction is an automated process those are used by Google and other Search Engine to determine the relevance and validity of advertisements that appear on the SERPs. As its name suggests, Ad Auction is a bidding system, advertisers must bid on those terms that they want to “display” or “target” on the advertisements.

For example:

If we bid on the keyword “sap on cloud computing” then our ad might be shown on top of the search engines i.e. Google Result Page. Every time when our ad is clicked, Visitors redirect on our website and we have to pay the small fee to the Search Engine for this. The budgets of PPC Advertises may depend on the visitors clicked. PPC example

In other words, if you pay $5 for a click, but the click results in a $500 sale, then you have made a healthy profit. Pay Per Click Advertising is also called Keyword Advertising. 



What is Social Bookmarking?

To increase Web Presence or promotion of your website, Social Bookmarking is an important tool. In SEO, to increase backlinks, Social Bookmarking is a great idea. In Social Bookmarking, we share links to our website on different social engines. 

Social Bookmark is like a link, which is read by different people on social sites and also people share this link. With this, we share our link in more website in a very few time. We share our bookmark public manner so everyone can read and share it.

Before performing Social Bookmarking, follow some tips:

  • Find High DA Rank Social Bookmarking Site
  • Always Write Different title for blog post
  • Always write unique Description
  • Add Relevance Tag
  • Match No Follow and Do Follow Link
  • Beware of more links from one Domain
  • Get More Back Links in Limited Time Period

Find High DA Rank Social Bookmarking Site:

Before Submitting your website link on Social Bookmarking websites, first, check the domain age of the social bookmarking site. So you may get Quality Back Links fro those sites. 

Always Write a Different title for the blog post:

A title is an important thing in the Social Bookmarking. Always write a specific title for all blog post with the anchor tag. Otherwise, it affects the negative impact of your SEO. 

Always write unique Description:

Always write the Unique description for a post. Because unique bookmark is better than as compared to more number of duplicate bookmarks.

Add Relevance Tag:

If two or more post bookmarks are related to the same topic then add more relevance tags with other. By doing this, you getting more traffic in your blog. Tags are not Keywords. So don’t add more tags. 

Match No Follow and Do Follow Link:

Some Social Bookmarking sites give Do Follow Links and Some are giving No Follow Links. We know that Do Follow Links has more importance for SEO. But this is not a right thing. Both DO and NO Follow Links are same importance for SEO.

Beware of more links from one Domain:

Always keep one thing in mind, One domain provides only one Social Bookmark Link. Either we submit more links from one domain.

Get More BackLinks in Limited Time Period:

Google tracks your backlinks. Always get backlinks in limited time period means make backlinks periodic manner. Suppose you get the number of backlinks in one week and next week you do not get the backlink. So this is not a good thing for SEO.










What is Social Media Optimization?

Social Media Optimization

Social Media Optimization plays an important role in the field of Search Engine Optimization. Social Media has a great impact on SEO blog or website. It is also known as Seach Marketing Optimization. Social Media has a great impact,  to increase the bulk amount of traffic on your website. Through this, you can promote your product, market strategy, business and website visitors. In Today worlds, Everyone uses Social Sites. 

To promote the E-Commerce websites, Social Media is a great tool. We promote our product via the Social channel such as:




Instagram etc.

 The main goal of SMO is to create a Good Quality Online content and design eye-catching text of images, so more and more people engage with the website and share our weblink with their social media contacts and friends. Examples of Social Media Engagement are “like or share your content, rewriting, retweeting “.

Rules of SMO:

To increase more and more Link ability.

Make Inbound Links.

Make Tagging properly.

Always write shareble content.

Build a Strategy how to get target audiance

Writing post for Users not for Search Engines.

Develop SMO Strategy.

Make SMO as a key part of Marketing Process.

Here are some of the most important techniques of SMO, we follow:

  • Adding social widgets
  • Installing social sharing buttons
  • Initiating social sign-ins
  • Starting social interaction
  • Creating shareable content
  • Sharing content regularly
  • Optimizing the social pages

Adding Social Widgets:

Adding social widgets or plugin-in your website. It enables your viewers to share content of your webpage with your firends or any social networks.

Installing social sharing buttons: 

Always add social buttons with your each post. So users does not find any problem to share their content. Place Social buttons on optimum place.

Initiating social sign-ins:

Another way to increase  more traffic or link ability, allow sign-in option while logging in. It ensures more social contacts.

Starting social interaction:

To increase social interaction, more posts write for users not  for search engines.

Creating shareable content:

Always write shareable content, you need to create eye-catching content, infographics so that more viewers attracted with your post and share easily.

Sharing content regularly:

Write Post regurlarly for your users. So users always enjoy with your content or posts.Once the content is ready, always share in more channels.

Optimizing the social pages:

Last but not the least, you need to optimize your social media profiles with proper information about your business.




How Does Search Engine Works?

Search Engine Plays an important role in SEO. Before an understanding of SEO, first, we know about Search Engine works. How Search Engine shows result in search page according to the user search. There is some activity performed by Search Engine:

  • Crawling

  • Indexing

  • Processing and Calculate relevancy

  • Retrieving Best Result


Crawling is performed by special software which is called Crawler or Spider. Crawlers fetch all pages which are linked to a website.


After Crawling indexing process is beginning. In this, all fetched web pages index is created and keep them in a massive database so that retrieve it later. The process of indexing is identifying the words and phrases that best describe the best page of the website and assigning the page to particular keywords or phrases.

Processing and Calculate relevancy:

When a user enters the search request in search engine, then search engine process it, i.e. it compares the Search requests of the search engine with the indexed pages in the database. More than one page contains search String in the database, and search engine finds the relevancy of string which is present in indexed pages of a database.

Retrieving Best Result:

The last step in the activity of Search Engine, to retrieve better result according to a search request. It is nothing just to display the accurate result in a browser window. 

All search engines such as Google, Bing, and Yahoo updates their algorithms several times in a month. When anything is changing in your search ranking it just causes of searching algorithms.

All the functionality of search engines is a same only difference in just their relevancy algorithms and that may change their search ranking of websites. The crawler is very intelligent they easily find the duplicate content of a website. So avoid using duplicate content on your websites.


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What is Doorway Pages in SEO?

Doorway Pages

Doorway pages are those pages which contain least and low-quality content in a webpage. We repeat same content and improve the quality of a webpage. It is a part of Black Hat SEO and we have to avoid to use it.

Doorway Pages are designed for search engines not for human beings. Sometimes doorway pages are copied from high ranking websites. But during crawling time,  search engine detect the duplicate content and exclude it from the search engine listing.

There are some ways to Create Doorway Pages like: 

  • Meta Refresh Content
  • JavaScript and Server side Redirection
  • Using Languages.

Meta Refresh Content:   In this way, forcefully redirect the visitors to another page when a visitor clicks on any link of the website.

JavaScript and Server side Redirection:  In this way, by creating Server configuration file redirect the visitor to another link of a website.

Using Languages:  By using Perl and PHP like scripting languages, we create doorway pages.

Content Rich Doorway Pages

Content Rich Gateway is as like Doorway Pages.  It is used to gain high placement in a Search result without using Redirection.

Not a part of a good SEO strategy

If you have a site, and this site is on the Web, and you’re done your SEO homework, it eventually will be found.Every well-optimized site already has a natural entryway; which is just the main page. And, of course, (if you have more than one page) you will have an efficient navigation system that users can use to get to the rest of your site.

Avoid shortcuts

Doorway pages are tempting to use since they actually do attract both more search engine spiders and search engine users. However, search engine optimization is best viewed in the long term, and these pages are not part of a successful, long-term, search engine optimization strategy.