Search Engine Rank is relating to page rank. When you search any keyword on a search engine then its database display thousands of results in a search engine depending on page rank. A Page Rank is measured by the position of the webpage is displayed in the search engine results.
If a search engine is putting your webpage in the highest rank on a search engine results, it means your webpage is rank higher position on a search engine.
SEO is a process to design and develop a website in such a manner so that website always ranks on the first page of search engine results.
SEO Copy Writing is a technique of writing readable content on a webpage, so that surfer easily reads content according to search terms entered on a search engine. The Purpose of SEO copywriting is to reach highly in search engines for the targeted keywords.
SEO Copywriting optimizes usually On-Page SEO elements for the targeted keywords. These include title, meta description, keywords tags, headings, and text.
The idea behind of SEO copywriting is that search engine only genuine content pages and not additional pages often that called “doorway pages” that are created for the sole purpose of achieving high rank in search engines.
PPC stands for Pay Per Click or Cost Per Click. It is a part of Online Internet Marketing Model in which each time advertiser pay to Google or Search Engine one of their ads is clicked by visitors. It is an inorganic or paid way to earn traffic on your websites. In this, advertisers buying visitors to your site.
One of the most popular forms of Pay Per click is Search Engine Advertising. It allows advertisers to bid for ad placements in a search engine Sponsored links when someone enters a keyword on the search engine and if those keywords are related to their business offering.
Advertisers can display ads for their Goods or Services on Search Engine commonly referred as a Search Engine Result Page(SERP). Advertisers can not only pay more to search engine than the competitor’s ads. Pay Per Click performed with Ad Auction.
Ad Auction is an automated process those are used by Google and other Search Engine to determine the relevance and validity of advertisements that appear on the SERPs. As its name suggests, Ad Auction is a bidding system, advertisers must bid on those terms that they want to “display” or “target” on the advertisements.
If we bid on the keyword “sap on cloud computing” then our ad might be shown on top of the search engines i.e. Google Result Page. Every time when our ad is clicked, Visitors redirect on our website and we have to pay the small fee to the Search Engine for this. The budgets of PPC Advertises may depend on the visitors clicked.
In other words, if you pay $5 for a click, but the click results in a $500 sale, then you have made a healthy profit. Pay Per Click Advertising is also called Keyword Advertising.
Search Engine Plays an important role in SEO. Before an understanding of SEO, first, we know about Search Engine works. How Search Engine shows result in search page according to the user search. There is some activity performed by Search Engine:
Crawling is performed by special software which is called Crawler or Spider. Crawlers fetch all pages which are linked to a website.
After Crawling indexing process is beginning. In this, all fetched web pages index is created and keep them in a massive database so that retrieve it later. The process of indexing is identifying the words and phrases that best describe the best page of the website and assigning the page to particular keywords or phrases.
When a user enters the search request in search engine, then search engine process it, i.e. it compares the Search requests of the search engine with the indexed pages in the database. More than one page contains search String in the database, and search engine finds the relevancy of string which is present in indexed pages of a database.
The last step in the activity of Search Engine, to retrieve better result according to a search request. It is nothing just to display the accurate result in a browser window.
All search engines such as Google, Bing, and Yahoo updates their algorithms several times in a month. When anything is changing in your search ranking it just causes of searching algorithms.
All the functionality of search engines is a same only difference in just their relevancy algorithms and that may change their search ranking of websites. The crawler is very intelligent they easily find the duplicate content of a website. So avoid using duplicate content on your websites.
Doorway pages are those pages which contain least and low-quality content in a webpage. We repeat same content and improve the quality of a webpage. It is a part of Black Hat SEO and we have to avoid to use it.
Doorway Pages are designed for search engines not for human beings. Sometimes doorway pages are copied from high ranking websites. But during crawling time, search engine detect the duplicate content and exclude it from the search engine listing.
Meta Refresh Content: In this way, forcefully redirect the visitors to another page when a visitor clicks on any link of the website.
Using Languages: By using Perl and PHP like scripting languages, we create doorway pages.
Content Rich Gateway is as like Doorway Pages. It is used to gain high placement in a Search result without using Redirection.
If you have a site, and this site is on the Web, and you’re done your SEO homework, it eventually will be found.Every well-optimized site already has a natural entryway; which is just the main page. And, of course, (if you have more than one page) you will have an efficient navigation system that users can use to get to the rest of your site.
Doorway pages are tempting to use since they actually do attract both more search engine spiders and search engine users. However, search engine optimization is best viewed in the long term, and these pages are not part of a successful, long-term, search engine optimization strategy.