Search Engine Plays an important role in SEO. Before an understanding of SEO, first, we know about Search Engine works. How Search Engine shows result in search page according to the user search. There is some activity performed by Search Engine:
Crawling is performed by special software which is called Crawler or Spider. Crawlers fetch all pages which are linked to a website.
After Crawling indexing process is beginning. In this, all fetched web pages index is created and keep them in a massive database so that retrieve it later. The process of indexing is identifying the words and phrases that best describe the best page of the website and assigning the page to particular keywords or phrases.
When a user enters the search request in search engine, then search engine process it, i.e. it compares the Search requests of the search engine with the indexed pages in the database. More than one page contains search String in the database, and search engine finds the relevancy of string which is present in indexed pages of a database.
The last step in the activity of Search Engine, to retrieve better result according to a search request. It is nothing just to display the accurate result in a browser window.
All search engines such as Google, Bing, and Yahoo updates their algorithms several times in a month. When anything is changing in your search ranking it just causes of searching algorithms.
All the functionality of search engines is a same only difference in just their relevancy algorithms and that may change their search ranking of websites. The crawler is very intelligent they easily find the duplicate content of a website. So avoid using duplicate content on your websites.
Doorway pages are those pages which contain least and low-quality content in a webpage. We repeat same content and improve the quality of a webpage. It is a part of Black Hat SEO and we have to avoid to use it.
Doorway Pages are designed for search engines not for human beings. Sometimes doorway pages are copied from high ranking websites. But during crawling time, search engine detect the duplicate content and exclude it from the search engine listing.
Meta Refresh Content: In this way, forcefully redirect the visitors to another page when a visitor clicks on any link of the website.
Using Languages: By using Perl and PHP like scripting languages, we create doorway pages.
Content Rich Gateway is as like Doorway Pages. It is used to gain high placement in a Search result without using Redirection.
If you have a site, and this site is on the Web, and you’re done your SEO homework, it eventually will be found.Every well-optimized site already has a natural entryway; which is just the main page. And, of course, (if you have more than one page) you will have an efficient navigation system that users can use to get to the rest of your site.
Doorway pages are tempting to use since they actually do attract both more search engine spiders and search engine users. However, search engine optimization is best viewed in the long term, and these pages are not part of a successful, long-term, search engine optimization strategy.
More than 90% people search on Google. Suppose you want to buy a new mobile from a market. Before going to market you first search on Google and check mobile price, specifications etc. Mostly you search on Google first page and too rare going on a second page. For this purpose, you need to SEO(Search Engine Optimization) Ranking of your website. For this reason, we need of SEO. Through SEO ranking you increase visitors to their website. There are two ways to increase website traffic :
Organic means through SEO we increase our website ranking. SEO is the main source i.e. to increase our website traffic. Mostly persons visit on search engines to search anything and the first page of search engine become a target for getting information. So, if your website is listing on your first page of search engine then it becomes a good source to promote their business online and you get more and more profit in large amount.
SEO is an investment.
It is a crucial part of Marketing Strategy.
It increases ROI.
A result of Search engine always varies.
Today SEO is never too Costly
Social media plays an important role.
It goes to the Heart of your business.
It helps to build your business as a Brand.
It is a Long-term Strategy
It is a Cost-effective.
It attacks relevant traffic.
It provides endless opportunity
It Helps You Capitalize On Weak Competition
Good SEO fits the various types of search intent, including:
Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your website, blog or online store and gain more customers, make sales and fulfill your business purpose.
Search Engine Optimization is a market Strategy or Process. With the help of SEO, you can list our business in Google, Bing or Yahoo i.e. any Search Engine in top Ranking.
SEO is Organic Process (non-paid). If your mind is creative, then it becomes a strength for SEO Ranking. Keywords play an important role in SEO. Without keyword, there is no place of SEO in Search Engine Market.
Sometimes Search Engine Optimization is a simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about building search engine-friendly websites. It’s about making your site better for people too. we believe these principles go hand-in-hand. This post is designed to describe all field of SEO- keywords that generate traffic for Search Engine Optimization, to making site Search Engine Optimization friendly, to building inbound or outbound links, marketing the unique value of sites. Majority of Web traffic comes from Search Engines like Google, Yahoo or Bing. Search Engines are the primary method to generate traffic. Social media play an important role to increase visitors in your website.
This is true whether your site provides content, services, products, information, or just about anything else.It is designed to describe how to gain traffic to your website, to make your website search engine friendly.
Search Engine Optimization may target different kinds of search, that includes images search, video search, Academic search news search, and industry-specific vertical search engines. Search Engine Optimization differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
An Internet Marketing strategy, Search Engine Optimization considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.